Why We Use Next.js
Next.js provides everything a production React application needs: file-based routing, server-side rendering, incremental static regeneration, API routes, image optimisation, and edge runtime support. We default to Next.js for any React project with SEO or performance requirements.
Key Capabilities
- App Router with React Server Components for zero-bundle server logic
- Incremental Static Regeneration for content-heavy sites with fresh data
- Next.js Image for automatic WebP conversion and responsive srcsets
- Vercel Edge Functions for personalisation without origin latency
- Middleware for authentication and A/B testing at the network edge