Expertise

🎨UI/UX Design & Research

User research, wireframing, Figma design systems, and accessibility-compliant interfaces — designed to convert and measured to prove it.

Research & Strategy

  • User interviews, contextual inquiry, and Jobs-to-be-Done analysis
  • Heuristic evaluation of existing products with prioritised finding reports
  • Information architecture and detailed user flow mapping
  • Accessibility audit to WCAG 2.2 AA standard with remediation guidance

Design Execution

  • Low-fidelity wireframes iterated with real users before high-fidelity design begins
  • Interactive Figma prototypes used in moderated usability testing sessions
  • Design systems with Figma variables compiled to CSS tokens and Storybook documentation
  • Developer handoff with annotated spec files and motion specification documents